It is the modern method of marketing
It is the most efficient way to sell
It is the surest, quickest, most convenient method
Auction advertising is more effective
The owner sets no price ceiling
The highest price can be secured
It raises the price little by little
It may bring more than the asking price
Judgment of public controls price
Bidders appreciate using their own judgment
Hospitality and sociability create interest
It is natural to want what others desire
Bids are influenced by the judgment of others
It arouses enthusiasms
It creates the sporting spirit
It stimulates competition
It gives all an equal chance
It puts the bidders in a positive frame of mind
It creates an atmosphere of excitement
Offers are secured easier on spur of the moment
It brings buyers to a moment of decision
It is the most fascinating & entertaining way to sell!
